Role of story marketing in forming consumers intentions to purchase cultural product

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dc.contributor.guideVasavada-Oza, Falguni
dc.coverage.spatial
dc.creator.researcherTrivedi, Payal Mohitkumar
dc.date.accessioned2023-12-18T09:31:41Z
dc.date.available2023-12-18T09:31:41Z
dc.date.awarded2021
dc.date.completed2021
dc.date.registered2018
dc.description.abstractnewline
dc.description.noteBibliography p. 207-258
dc.format.accompanyingmaterialNone
dc.format.dimensions
dc.format.extent258 p.
dc.identifier.urihttp://hdl.handle.net/10603/530508
dc.languageEnglish
dc.publisher.institutionFellow Programme in Management
dc.publisher.placeAhmedabad
dc.publisher.universityMICA, Ahmedabad
dc.relation
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordArt
dc.subject.keywordArts and Humanities
dc.subject.keywordArts and Recreation
dc.titleRole of story marketing in forming consumers intentions to purchase cultural product
dc.title.alternative
dc.type.degreePh.D.

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