Investigation on machine learning and natural language processing based customers preference on wedding event and application of project management in managing wedding events

Abstract

newline In the beginning wedding industry, understanding and catering to customer preferences are paramount for success. This study delves into leveraging cutting-edge technologies like Machine Learning (ML) and Natural Language Processing (NLP) to discern and analyze customer preferences in wedding events. By harnessing vast amounts of data, ML algorithms are employed to identify patterns and trends in customer behavior, while NLP techniques aid in extracting valuable insights from textual data such as reviews, comments, and social media posts. Furthermore, this research explores the integration of project management principles in the orchestration of wedding events. Project management methodologies provide a structured approach to planning, executing, and monitoring tasks, ensuring the seamless coordination of various elements involved in a wedding event from venue selection and vendor management to budgeting and timeline adherence.