Crowd Sourcing in Information Technology Maintenance and Support Projects
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ABSTRACT
newlineThe Information Technology (IT) industry has put India on the global map, as a
newlineleader in providing quality IT services. The industry with annual revenue of USD 118
newlinebillion accounts for 8.1% of India s GDP and provides direct employment for about 3.1
newlinemillion people and indirect employment for more than 10 million people. The industry
newlinewhich has witnessed a hyper growth for last two decades has reached a saturation point
newlineand is looking for the next breakthrough. The economic uncertainty and challenging
newlineenvironment is driving IT companies to look for newer ways in delivering their services.
newlineThe three key challenges facing the Indian IT companies are:
newline1) Changing Supply-Demand Landscape: NASSCOM s (National Association of
newlineSoftware and Services Companies, India) Perspective 2020 report reveals that
newlineaccess to global talent, innovation, learning and knowledge management and
newlinecreation of readily deployable talent pools will become imperatives if an
newlineorganization would like to succeed and bridge the supply-demand gap in this decade.
newlineIn the last decade, while India accounted for more than 50% of the global low-cost
newlineworkforce, in 2020 it will be a diversified talent pool with globalised recruiting and
newlineHR practices.
newline2) Changing Demographics in Workforce: From supply of talent perspective, about
newline50% of the population in India consists of people born after 1980, or in other words
newlineGen Y (people born after 1978) and Gen Z (people born after 1995), who are more
newlinesocial and their outlook on employment, workplace is very different from the
newlinemindset of the current workforce. The distinct traits of this generation are (a) Speed
newlineand convenience always connected, act quick and reflect little (b) Privacy - low
newlinebarrier to talk about private things with anyone in the world, (c) Social skills/virtual
newlinelife - global virtual friends replace real ones.
newline3) Changing Client Demand: In the 1990 s the Indian IT companies were more focused
newlineon labour arbitrage, but today customers are looking for business value adds through
newlineinnovations to gro