A Study On Impact Of Large Format Retailing On Small Retailers Of Convenience Goods With Special Reference To Satara District

Abstract

Large format retailing is growing very fast in India however 84 % of Indian newlineretail exchange is produced from small retail formats. In this situation, the newlineimpact of this large format retailing explosion on small retail formats has to be newlinestudied. The research presented here builds a picture of the changing face of newlineretail business taking place in Satara district .The study is aimed at knowing newlinethe impact of large format retailing business on the sales and profit volume of newlinesmall retail formats in Satara district. Another objective of the study is to be newlinefamiliar with the changing behavior of customers. Moreover, opinion of small newlineretailers of convenience goods is sought, to identify the impact of large newlineformat retailing on small retail formats of convenience goods in the study newlinearea. This chapter covers the concept of retailing, problem statement of the newlineresearch study, objectives, hypo theses, significance of the study, scope of the newlinestudy, limitations of the study and the research methodology adopted. newline