To examine the impact of various store attributes on consumer retail choice behaviour for food and grocery retailing in the Indian context

Abstract

Rising per capita income coupled with increased consumerism has led to the tremendous growth of modern India retail market which is primarily triggered by changing demographics on account of growing urbanization and the socioeconomic dynamics This has resulted in increased competition with a growing interest among retailers to analyze customers buying behaviour at retail outlets Prior studies in varying retail contexts have validated the existence of different variables and factors such as store image attributes consumer demographics shopping pattern and orientation that drive store choice behaviour The current study is carried out in the context of food and grocery retail shopping behaviour newline newline