SOCIAL MEDIA AND POLICYMAKING IN INDIA a STUDY OF THEIR ROLE AND IMPACT

Abstract

With the increasing dependency on technology, social media have become intrinsic newlinepart and parcel of modern life. It is ubiquitous, all-pervasive, but at the same time it has given newlinenew scope for human communication, increasing the opportunities for mass communication newlineby democratising the platform and providing an alternative to traditional media at cheap newlineprices for free of cost in a wider scale. newlinePoliticians, social activists and celebrities were the first to exploit the social media newlinecommunication to enhance their brand value and redefine their activism and political newlineaspirations. newline