Investigating the Gender Factors in Investment Decision Making Using Behavioural Finance Theories

Abstract

This thesis investigates the role of gender in investment decision-making through the framework of behavioral finance theories. While traditional finance models often assume that investors make decisions based on rationality and objective analysis, behavioral finance highlights the influence of psychological, emotional, and social factors. Gender, as a key demographic variable, has been shown to affect risk perceptions, financial choices, and decision-making behaviors. The aim of this research is to explore how gender influences investment decisions and how these influences can be better understood through behavioral finance theories such as Prospect Theory, Mental Accounting, and Overconfidence Bias. newline