Influence Of Social Media Usage And Brand Equity On Purchase Intention

dc.contributor.guide	A S Saranya
dc.coverage.spatial
dc.creator.researcher	Tharakeswari M
dc.date.accessioned	2022-06-23T04:52:52Z
dc.date.available	2022-06-23T04:52:52Z
dc.date.awarded
dc.date.completed	2022
dc.date.registered
dc.description.abstract	Influence Of Social Media Usage And Brand Equity On Purchase Intention newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/387947
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Chennai
dc.publisher.university	University of Madras
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Arts and Humanities
dc.subject.keyword	Arts and Recreation
dc.subject.keyword	Art
dc.title	Influence Of Social Media Usage And Brand Equity On Purchase Intention
dc.title.alternative
dc.type.degree	Ph.D.