Impact of window display and impulse buying on consumer behaviour towards readymade garments in Madhya Pradesh

Abstract

With increased disposable income as well as an ever improving credit newlineavailability, impulsive buying habit among consumers in the retail newlineenvironment is on the upsurge. the spending on apparel and clothing among newlinethe customers are getting increased, it is very important to study the apparel newlinebuying behaviour of consumers Thus, not only in metropolitan cities newlinewhere impulsive buying accounts for bulk of the consumer purchases but newlineeven in the relatively tier 2 cities, unplanned and impulsive purchase newlinebehaviours are expected to play a major role in consumer buying. Given the newlinerapid developments in Madhya Pradesh coupled with the an impending newlineopening up for foreign direct investments in the national horizon, the very newlinepurpose of this Thesis was to study the Impact of Window Display and newlineImpulse buying towards readymade garments in M.P. , and specifically to newlinemeasure the: newlineo The effect of demographic factors of the consumers on the level of newlineattraction towards window displays at the retail stores. newlineo The relationship between window display and impulse buying. newlineo The effect of demographic factors on the window shopping of newlinegarments by the consumer. newlineo The relationship between frequency of market visit and impulse newlinebuying by the customers in garments. newlineo The impact of time pressure on impulse buying in garments newline