Buying behavior of consumers with respect to apparels in bangalore

Abstract

present research focuses on understanding the buying behavior of consumers while they shop for apparels from organized retail outlets this study concentrates on bangalore as it is a metropolitan city and cosmopolitan in nature the study tries to understand the impact of demographic variables on apparel buying behavior the effects of demographic variables like gender age income education and profession have been thoroughly investigated in the study the study has also tried to find the influence of in store factors such as sales promotions discounts variety comfort ambience billing etc on apparel buying behavior of consumers newline