A Study Concerning Public and Private Sector Insurance Service Quality in Haryana

Abstract

Life is insecure everybody wants to be secure the need for insurance is as old as newlinecommerce and trading in the civilized world. Risk is inherent to life, commerce, trading newlineetc. The insurance sector, along with other elements of marketing, as well as financial newlineinfrastructure, have been touched and influenced by the process of liberalization and newlineglobalization in India. The customer is the king in the market. The insurance will newlineprovide safety to it. Insurance sector has been playing a leading role in the financial newlinesystem of India Since cut-throat competition among the life insurance companies, newlineconsumers are very much aware of the alternatives available in the relation to services newlineand the provider organization. Now consumer s expectations are rising and service newlineprovider organization should be aware of these expectations. It also caters to the needs newlineof the both real economy and socio-economic objective of the country. newline