Multisensory marketing in hospitality sector a study of select hotels

dc.contributor.guide	Ramana, Venkata V
dc.coverage.spatial	Management Studies
dc.creator.researcher	Prarthana Kumar
dc.date.accessioned	2018-09-12T07:16:44Z
dc.date.available	2018-09-12T07:16:44Z
dc.date.awarded	n.d.
dc.date.completed	2014
dc.date.registered	n.d.
dc.description.abstract	None
dc.description.note	Bibliography p. 332-358
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	358 p.
dc.identifier.uri	http://hdl.handle.net/10603/214817
dc.language	English
dc.publisher.institution	School of Management Studies
dc.publisher.place	Hyderabad
dc.publisher.university	University of Hyderabad
dc.relation	-
dc.rights	university
dc.source.inflibnet	INFLIBNET
dc.subject.keyword	Engineering and Technology
dc.subject.keyword	Hospitality
dc.subject.keyword	Multisensory
dc.subject.keyword	Study
dc.title	Multisensory marketing in hospitality sector a study of select hotels
dc.title.alternative	-
dc.type.degree	Ph.D.