A study on rural marketing strategies followed by lic in nagappattinam district

Abstract

The economic activities can be divided into three main activities namely, newlineprimary, secondary and tertiary. The primary activities include agriculture, fishing, newlineforests and mining. The secondary activities cover manufacturing, construction and newlineindustry. The tertiary activities include services like insurance, banking, finance, newlinetransport, communication etc. The list of services includes utilities, civil, insurance, newlinebanking, defence services, transport and so on. newlineIn LIC, a life insurance service is rendered with a view to protect the people newlineagainst the risk of loss due to accident, fire, death, sickness, unemployment newlineand so on1 newline