Antecedents of E Satisfaction and E Loyalty with Respect to the Buying Trends in the Cities of Chennai Hyderabad and Bengaluru

Abstract

The emergence of the Internet age has seen impactful outcomes on the newlineway business is done which has drastically influenced the way that companies newlineoperate. Due to this organizations have been forced to mould their policies and newlinefinancial operation techniques to suit the requirements of e-customers. There is a newlinenoticed downtrend in the effectiveness and favorability of offline business amongst newlinebuyers, and more and more organizations are moving towards engagement in ebusiness newlineto come up with avenues for having customers gravitate towards their newlineproducts and services. Moreso, participation in e-business is gaining prominence newlineamong companies to enhance profitability and to be a market leader. The electroniccommerce newlineindustry is seeing unprecedented growth globally with the rise in the newlinepopulation of internet users newline