Enhancement of customer loyalty through relationship marketing with special reference to retail outlets in Tirunelveli district

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dc.contributor.guideVijayakumar, V T Ren_US
dc.coverage.spatialManagement Studiesen_US
dc.creator.researcherAngel Raphella, Sen_US
dc.date.accessioned2014-07-28T07:29:28Z
dc.date.available2014-07-28T07:29:28Z
dc.date.awarded28/01/2014en_US
dc.date.completed09/12/2013en_US
dc.date.issued2014-07-28
dc.date.registered11/02/2009en_US
dc.description.abstractNoneen_US
dc.description.notereferences p. 214 - 232en_US
dc.format.accompanyingmaterialNoneen_US
dc.format.dimensions-en_US
dc.format.extent232p.en_US
dc.identifier.urihttp://hdl.handle.net/10603/21664
dc.languageEnglishen_US
dc.publisher.institutionDepartment of Management Studiesen_US
dc.publisher.placeKodaikanalen_US
dc.publisher.universityMother Teresa Womens Universityen_US
dc.relation170en_US
dc.rightsuniversityen_US
dc.source.universityUniversityen_US
dc.subject.keywordangel, management, customer, loyalty, marketing, tirunelvelien_US
dc.titleEnhancement of customer loyalty through relationship marketing with special reference to retail outlets in Tirunelveli districten_US
dc.title.alternative-en_US
dc.type.degreePh.D.en_US

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