Consumer perception on fruit drinks in the dharmapuri district of tamilnadu

Abstract

since soft drink is a non alcoholic drink which is generally sweet to taste there is newlinehardly an individual who can boast of not consuming a soft drink in his lifetime soft newlinedrink plays a dominant role among people all over the world all the countries in the newlineuniverse know about soft drink a single company offers more than one brand in the newlinemarket soft drinks are available in glass bottles packs and of late stylish and disposable newlinecans somehow it is quite ambiguous to reason out what factors that influenced the newlinepopularity of the products in this thesis the researcher focuses the consumer preference newlineand consumer satisfaction towards using soft drinks and in particularly mango fruit drinks newlinein dharmapuri district of tamilnadu the researcher had selected 1000 consumers who newlinespecifically felt the taste of mango fruit drinks by using multi level sampling method newlinethat is stratified random sampling technique has been used for selecting the area wise newlineconsumers as 200 and convenient sampling had used for collecting the consumers newline newline