Unleashing Behavioral approach of Consumer towards handloom products in India

Abstract

newlineThis chapter focused on the findings and conclusion obtained from data analysis of our research study concerning consumers behavior and their perspectives on handloom products. It seeks to shed light on a detailed understanding of consumers decision-making process and crucial factors that determine their buying choices by looking into key behavioral patterns. Furthermore, this chapter provides suggestions, implications, limitations, and future research scope that would assist in solving practical issues and challenges.