Diners  purchase behaviour towards restaurants serving Indian food a study of Punjab

Diners purchase behaviour towards restaurants serving Indian food a study of Punjab

dc.contributor.guide	Manisha Gupta
dc.coverage.spatial
dc.creator.researcher	VIKAS KUMAR
dc.date.accessioned	2023-03-29T07:28:57Z
dc.date.available	2023-03-29T07:28:57Z
dc.date.awarded	2023
dc.date.completed	2023
dc.date.registered	2014
dc.description.abstract	How people choose a particular restaurant depends on many factors and circumstances, and the motives for the consumption of food and beverages can also differ(Chua et al., 2020). Few food types are consumed for hedonic pleasure, whereas others are consumed mainly for their functional, dietary value. The factors for the selection of restaurants can range from the taste of food, service quality, price and offers, and even the view from the window of a restaurant and many more. In addition, the effect of different demographic variables on similar factors may also be different. This study is an attempt to explore key factors that play a key role in the purchase behaviour of Indian diners towards restaurants serving Indian food and the role of their purchase behaviour on their future choice making. newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	All pages
dc.identifier.uri	http://hdl.handle.net/10603/473421
dc.language	English
dc.publisher.institution	Department of Tourism and Travel Management
dc.publisher.place	Kapurthala
dc.publisher.university	I. K. Gujral Punjab Technical University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Business
dc.subject.keyword	Economics and Business
dc.subject.keyword	Social Sciences
dc.title	Diners purchase behaviour towards restaurants serving Indian food a study of Punjab
dc.title.alternative
dc.type.degree	Ph.D.