A study on the marketing strategies of life insurance business in Kerala
| dc.contributor.guide | Rajan, J | |
| dc.coverage.spatial | Commerce | |
| dc.creator.researcher | Vishnu, S | |
| dc.date.accessioned | 2024-05-20T12:48:30Z | |
| dc.date.available | 2024-05-20T12:48:30Z | |
| dc.date.awarded | ||
| dc.date.completed | 2017 | |
| dc.date.registered | ||
| dc.description.abstract | newline | |
| dc.description.note | Bibliography given, Appendix given | |
| dc.format.accompanyingmaterial | DVD | |
| dc.format.dimensions | ||
| dc.format.extent | 332p. | |
| dc.identifier.uri | http://hdl.handle.net/10603/565293 | |
| dc.language | English | |
| dc.publisher.institution | Department of Commerce | |
| dc.publisher.place | Thiruvananthapuram | |
| dc.publisher.university | University of Kerala | |
| dc.relation | No. of references 158 | |
| dc.rights | university | |
| dc.source.university | University | |
| dc.subject.keyword | Business | |
| dc.subject.keyword | Designing Marketing Strategy | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Life Insurance Business | |
| dc.subject.keyword | Marketing Practices of Life Insurance Companies | |
| dc.subject.keyword | Product Life Cycle | |
| dc.subject.keyword | Salary Saving Scheme | |
| dc.subject.keyword | Social Sciences | |
| dc.title | A study on the marketing strategies of life insurance business in Kerala | |
| dc.title.alternative | ||
| dc.type.degree | Ph.D. |
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