A study on the marketing strategies of life insurance business in Kerala

dc.contributor.guide	Rajan, J
dc.coverage.spatial	Commerce
dc.creator.researcher	Vishnu, S
dc.date.accessioned	2024-05-20T12:48:30Z
dc.date.available	2024-05-20T12:48:30Z
dc.date.awarded
dc.date.completed	2017
dc.date.registered
dc.description.abstract	newline
dc.description.note	Bibliography given, Appendix given
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	332p.
dc.identifier.uri	http://hdl.handle.net/10603/565293
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Thiruvananthapuram
dc.publisher.university	University of Kerala
dc.relation	No. of references 158
dc.rights	university
dc.source.university	University
dc.subject.keyword	Business
dc.subject.keyword	Designing Marketing Strategy
dc.subject.keyword	Economics and Business
dc.subject.keyword	Life Insurance Business
dc.subject.keyword	Marketing Practices of Life Insurance Companies
dc.subject.keyword	Product Life Cycle
dc.subject.keyword	Salary Saving Scheme
dc.subject.keyword	Social Sciences
dc.title	A study on the marketing strategies of life insurance business in Kerala
dc.title.alternative
dc.type.degree	Ph.D.