distribution system of agricultural produce and their impact on farmers livelihood A marketing prespective with special reference to odisha

Abstract

newline Without food, humanity would have never existed. Our ancestors were quick enough to newlineidentify the need for cultivation to cater to the rising need for food consumption over 20 newlinelong centuries and more. The development of the economy of the country is dependent on newlineits agriculture to a large extent, not only in terms of contributing to the GDP but also in newlinefeeding to the billions of its native people. newlineThe need for a better management of Agriculture in Odisha has been sensed many newlinedecades earlier. Questions like what needs to be done to help Agriculture in Odisha newlineimprove in aspects like generation of more income for the farmers, better productivity, newlinestability and equity in product prices, employment generation in the agricultural sector, newlineetc., were among the reasons that motivated me to carry out the study. As a student of newlinemanagement studies, I became curious to study these aspects and to find out how the newlinesituation can be improved. For finding solutions to such questions in mind, this research newlinewas conducted. newlineFor the improvement of the production, distribution, generating employment and income newlinefor the farmers of Odisha, the study was done which was based on secondary data newlineanalysis from various statistical organizations around the world, books, publications, newlinearticles and outcomes of various seminars and conferences was done. Some of the works newlineof literature that I came across were very informative and did help to a large extent in newlinefarming my ideas and putting down the same in the form of this thesis. Some of such newlineimportant findings from the literature reviews done in this research are put down in the newlineparagraph below. newlineStephen Jones in 1999 through his studies on the African Countries regarding Economic newlineand Agricultural reforms has elaborated the social and macro-economic reforms in newlineAfrican Socialist economies. He sets up a framework that focuses on identification of the newlinemajor channels that help adjusting the various policies that would help the producers newlineadapt to the reform programs in a