Political marketing in India

dc.contributor.guide	Verma, Shashi
dc.coverage.spatial	Management
dc.creator.researcher	Arun Kumar
dc.date.accessioned	2017-01-27T04:42:39Z
dc.date.available	2017-01-27T04:42:39Z
dc.date.awarded	n.d.
dc.date.completed	2006
dc.date.registered	n.d.
dc.description.abstract	Abstract not available newline newline
dc.description.note	Bibliography p. 326-336
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	xii, 341p.,
dc.identifier.uri	http://hdl.handle.net/10603/128478
dc.language	English
dc.publisher.institution	Institute of Management Studies
dc.publisher.place	Shimla
dc.publisher.university	Himachal Pradesh University
dc.relation	No. of references 165
dc.rights	university
dc.source.university	University
dc.subject.keyword	Marketing mix, Prevalent environment, Voters and election issues, Manifestos, Media and party manifesto
dc.title	Political marketing in India
dc.title.alternative	-
dc.type.degree	Ph.D.