Brand equity and customer retention_A study with reference to branded readymade Garments

dc.contributor.guide	Gurumoorthy, T R
dc.coverage.spatial
dc.creator.researcher	Muthukumar, S
dc.date.accessioned	2018-07-12T06:35:26Z
dc.date.available	2018-07-12T06:35:26Z
dc.date.awarded	20/02/2018
dc.date.completed	03/08/2017
dc.date.registered	09/01/2012
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	219 p.
dc.identifier.uri	http://hdl.handle.net/10603/207544
dc.language	English
dc.publisher.institution	Department of International Business and Commerce
dc.publisher.place	Karaikudi
dc.publisher.university	Alagappa University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Branded readymade Garments
dc.subject.keyword	Brand equity
dc.subject.keyword	Customer retention
dc.title	Brand equity and customer retention_A study with reference to branded readymade Garments
dc.title.alternative
dc.type.degree	Ph.D.