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ICFAI Foundation for Higher Education, Telangana
Faculty of Management
Impact of congruence of celebrity endorser personality and brand personality on consumers attitudes and intentions
Impact of congruence of celebrity endorser personality and brand personality on consumers attitudes and intentions
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01_ title.pdf
(212.27 KB)
02_ acknowledgements.pdf
(83.79 KB)
03_ synopsis.pdf
(187.69 KB)
05_ contents.pdf
(153.3 KB)
05_ list of tables & figures.pdf
(148.71 KB)
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Date
2014-10-31
item.page.authors
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URI
http://hdl.handle.net/10603/27412
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Faculty of Management
item.page.endorsement
item.page.review
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