A Study on Impact of Job Stress on Performance of Sales Employees of Indian Pharmaceutical Industry of Selected Cities of Uttar Pradesh

Abstract

In the 21st century, job stress has become a very serious issue for every organization. Job stress has been rapidly increasing in the sales sector. In this sector, the job performance for employees is a very challenging task. High level of target achievement is a prominent factor in this sector. Past research discovers that high level of job stress negatively affects personal as well as professional life of a worker. Due to high level of job stress, the employees usually feel insecurity about their job. Also organizations feel that workers are less productive and health of their worker is very poor. newlineAlso, due to technological advancements, the modern life depends upon mobiles, online technology, computers and satellites. Since everyone has some goal/aim of life, for achieving these goals, one has to face pressure from the surroundings. If pressure is relatively more in one s life and remains for long period of time, then it is called stress. Job stress may differ dependably from the person to person. newlineStress is a part of a life and no one can escape living with stress. Employees must learn how to deal with it and how they can remove stress from their life. In present times, people have less friends, survive in irritated and lonely society, with lower support from society and relatives, which could be one of the main causes of stress in life. Due to lesser availability of time, people are less physically active, and eat less hygienic food. newlineStress can be defined as a situation of wear and tear of human bodies caused by suddenly changing situation. Due to sudden change, people may be affected physically and emotionally. It can produce good or bad effects. Good effects motivate us and create new ideas for better livelihood. On the other hand, bad effects create negative ideas, feeling of being lonely, disturbed mind, anger, depression and are also responsible for many health diseases. It can result in headaches, upset stomach, rashes, insomnia, ulcer, high blood pressure, heart related problems, and stroke. Indian Pharmaceutical Industry sales employees are directly affected by job stress due to high level of sales target, poorer relation with immediate supervisor, work overload, poor work environment, insufficient work facilities, and lack of manpower in the related territory. newline newline