A Study on Factors Affecting Adoption of Feminine Hygiene Product

Abstract

xiv newlineABSTRACT newlineMenstruation is a female phenomenon. One of the most significant changes in girls in adolescence is the onset of menstruation. The first (menarche) is between 11 and 15 years old and is 13 years old by average. Menstrual cycle is a natural aspect of life of females of reproductive age. Menstruation commences at the same time as new opportunities and vulnerabilities which emerge during teenage years. This study define the factors affecting the adoption of feminine hygiene product, to know the product features, to know the pricing factor affects purchasing decision. newlineThe present study included the description of the demographic profile of the respondents. Hence, a descriptive research design is used in the present study. In the present study a structured questionnaire is used to collect the data. The study consists of 307 teenage girls between the ages of 10 and 16 who are registered in to separate higher secondary schools. The data collected from the sample respondents have been analyzed by using the following tools. Research analysis tools used are exploratory factor analysis, linear regression analysis, graphical analysis and t-test. newlineThere are many factors that are important in adoption of feminine hygiene product. These include attitude, product features, knowledge or education, affordability and traditional belief. Majority of girls reported that use of sanitary pads is restricted in their family. They also faced problem of disposing if they use it. There is very less awareness about these products, and family as well as school has not provided any knowledge about the menstrual hygiene. The result shows that the model is significant with F (1, 305) =58.784, p lt .001. Therefore, the pricing factors have significant relationship with purchase intention. newline