An Analysis of Impact of Digital Marketing Communication on Student s Decision Making Process for Higher Studies in India

Abstract

newline Education system in India plays an important role in development and wealth of our country. India newlinetakes second largest education systems the number of universities are 634 and 33,023 colleges are newlineproviding higher education. There are 324 state universities, 46 central universities, 127 deemed newlineuniversities and 195 private universities for higher education. According to ASHE report India s newlinetotal GDP in 2017-2018 was Rs.113.50 lakh crore out of total amount in higher education newlineexpenditure and GSDP was 0.53%. The census report in India about higher education is 74.04% newlineand the students enrolled in higher education institution were among the ages of 18-23. Education newlineinstitutions in India are enlarging every year but they need good teaching professionals to increase newlinethe rating of students in the institution. In 1950s higher education in India does not reached to the newlinestudents but now days there are many colleges and universities to develop student s education.For the development of higher educational institutions digital marketing communication is the only newlineway to improve and promote students. Through digital marketing the students can know about the newlinespecific institution or college. Students decision making may change according to the search in newlineinternet and in the recent year s people are using internet for 5-6 hours a day and without internet newlinethe education institution cannot develop themselves. India educates approximately 11% youth with newline4.57 lakh teachers and 99.54lakh students in different higher educational sector. In 2018 students newlinewere searching for educational institutions more than 200 minutes a day.Digital technology is the newlineonly way that attracts students regarding their education and educational institutions. Out of many newlinetechnologies digital marketing is the main purpose of marketing to develop educational institution newlineand also student s education. The advantage of technology in education may help students to newlineimprove their knowledge and improve student s affordability in educational institution.etc.