Consumer perception towards celebrity endorsement in television advertising for retail brands in middle class segment of Lucknow City

dc.contributor.guide	Pande, Sushil
dc.coverage.spatial
dc.creator.researcher	Mishra, Raj Kumar
dc.date.accessioned	2023-11-03T09:30:33Z
dc.date.available	2023-11-03T09:30:33Z
dc.date.awarded	2017
dc.date.completed	2016
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/523040
dc.language	English
dc.publisher.institution	School of Management Studies
dc.publisher.place	Lucknow
dc.publisher.university	Babu Banarasi Das University
dc.relation
dc.rights	self
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Consumer perception towards celebrity endorsement in television advertising for retail brands in middle class segment of Lucknow City
dc.title.alternative
dc.type.degree	Ph.D.