AComparative Study Of Key Factors Influencing Growth In Retailing WRT Multi Brand Retailers in Chhattisgarh and Vidarbha

Abstract

Organized retail in India is a recent phenomenon. Phenomenal growth of organised retail in the newlinecountry can be characterised in terms of -geographical expansion and format expansion. Increasing newlinenumber of outlets, growth of multiple formats, wider coverage of geographical areas were the three newlinedimensions of recent growth strategy of the organized retailers in the country. Over the years, expansion newlineof organized retailing has increased the competition for the resources among the retailers and has a newlinenegative impact on cost and revenue of the retailers. Besides, it has shifted the work place of retailers newlinefrom metros to tier II and tier III markets. newlineMulti brand retail is in its nascent stage in Chhattisgarh and Vidarbha. Hence focusing on newlineprofitability and growth has become imperative for multi brand outlets in the region. This study was newlineconducted for identifying the factors influencing the profitable growth of Multi Brand retail outlets in the newlineidentified cities of Chhattisgarh and Vidarbha. The study aimed to accomplish three broad objectives, newlinenamely, 1) To study the recent trends of the retail industry in India; 2) To analyze the factors that newlineaffect the competition among the organized retailers in Chhattisgarh and Vidarbha and 3) To newlineidentify the factors that affect a retailer s profitability and their return on investment in newlineChhattisgarh and Vidarbha. newlineIn the light of above objectives a holistic approach had been adopted for designing profitable newlinegrowth strategy. During the study profitability was evaluated from cost, revenue and environmental newlinedimension. Three separate studies were conducted at the store, customer and environmental level. First newlinestudy, examined the factors influencing productivity of retail resources keeping in view the profitability newlineof multi-brand retail outlets in Chhattisgarh and Vidarbha region. Primary data on three major retail newlineresources (Inventory, Space and Labor) were collected and compared for the above two region. newlineDifferentiating factors were identified and adopted for designing the profitabili