E marketing practices in consumer goods industries a study of hindustan unilever

Abstract

In the modern scenario, each and every thing becomes digitalized on the market newlineperipheral. The technology boom has created a digital age. The explosive growth in newlinecomputer, communications, information, and other digital technologies has had a major newlineimpact on the ways companies bring value to their customers. It has also brought a new newlinewave of communication, advertising, and relationship building tools. However, probably newlinethe most dramatic new digital technology is the Internet. It is a vast public web of newlinecomputer networks that connects users all around the world to each other. The Internet is newlinechanging the way business is conducted and its use is becoming extremely critical to the newlinesuccess of business organizations. It is a powerful tool that a business can use in order to newlineattain a competitive advantage. It also has created a new set of rules in many ways with newlinegreater transparency, cost efficiency, more consumer power and choice, strategic newlinealliances as well as new partnerships. newlineE-marketing is the process of building and maintaining customer relationships newlinethrough online activities to facilitate the exchange of ideas, products and services that newlinesatisfy the goals of both parties . In the virtual technology consumer feel and associate newlinewith product. Even though marketing has never been easy, technology has made it a lot newlinetougher. What used to be a matter of identifying needs and communicating benefits now newlinerequires us to build immersive experiences that engage consumers. That means we have newlineto seamlessly integrate a whole new range of skills and capabilities . Nowadays newlinemarketers need to make creative and innovative use of information employing both newlinetechnology and intuition to tease out trends and opportunities. newlineThe empirical research study aimed at presenting a research on E-Marketing newlinePractices in Consumer Goods Industries: A Case Study Of Hindustan Unilever. The newlineprimary objective of the study was to explore e-marketing practices in FMCG markets newlinefrom the consumers perspective was the determining the impact. The e-marketin