Assessing the effect of stealth advertising in reality shows on television among youth

Abstract

Stealth/Buzz/Covert/undercover/mask advertising etc. can be termed in newlinemany ways; they all are the part of viral advertising. According to INSEAD: newline Stealth Marketing is defined as the use of surreptitious marketing newlinepractices that fail to disclose or revels the true relationship with the newlinecompany producing or sponsoring the marketing message . newlineChapter one gives detail about stealth advertising, stealth marketing, newlineglobal implication of stealth advertising, reality show, Popularity of reality newlineshows, types of reality shows and importance of reality shows. newline newlineThe present research covers the gaps that were found during literature newlinereview in chapter two. Sub areas of stealth like, preference of stealth newlineadvertising in reality shows, Stealth advertising related to kind of newlineshow/time and place of Product in reality shows, Effectiveness of stealth newlinethrough brand recalling, impact of stealth advertising on attitude on sales, newlineconsumption and referral and cross sectional studies on gender has been newlinestudied. newline Reality Shows as a genre of television shows or programmes which newlinefeature common people and or celebrities or both, in real life or scripted newlinesituations/environment or a mix of both real and scripted incidents . Reality Shows are also described as Reality Television . Reality shows newlineare in a vogue these days; reality shows in 1940 s were quite authentic. newlineThis was because it was a new concept and as such manipulation was newlinelimited to only creating various situations for ordinary citizens. newlineChapter three covers the detailed research methodology. The objective of newlinethe present study is to know the preference of reality show within youth. newlineTo measure the acceptance of stealth advertising in reality shows by newlineyouth. To measure the recall of brands advertisements through stealth newlineadvertising. To study the effectiveness of role of brand ambassador on newlinerecall of advertising brands. To study the effectiveness of display of newlinefunctionality of advertised brand. To measure association between newlineacceptances of product placement in reality shows and demograph