Measuring Online Brand Communication Effectiveness on Consumer Loyalty

dc.contributor.guide	Sahni, Marshal and Singh, Harvinder
dc.coverage.spatial
dc.creator.researcher	Pathak, Divya
dc.date.accessioned	2022-10-21T09:24:03Z
dc.date.available	2022-10-21T09:24:03Z
dc.date.awarded	2021
dc.date.completed	2020
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/414096
dc.language	English
dc.publisher.institution	Amity Business School
dc.publisher.place	Noida
dc.publisher.university	Amity University, Noida
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Consumer Loyalty
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Online Brand Communication
dc.subject.keyword	Social Sciences
dc.title	Measuring Online Brand Communication Effectiveness on Consumer Loyalty
dc.title.alternative
dc.type.degree	Ph.D.