Tourists Perception of  Online Tourism Services A Study in National Capital Region

Tourists Perception of Online Tourism Services A Study in National Capital Region

dc.contributor.guide	Gautam Aditya
dc.coverage.spatial	The research study focuses on the various services provided by online tourism service providers. It focuses on assessing the perception of frequent tourists on demographic factors such as gender, age and social variables such as education, occupation and income. The study can also help travel agents to understand what they need to focus on to ensure customers that they will get the kind of services they have expected while paying for.
dc.creator.researcher	Dalmia Priyanka
dc.date.accessioned	2019-01-08T10:56:15Z
dc.date.available	2019-01-08T10:56:15Z
dc.date.awarded	7-1-2019
dc.date.completed	3-10-2017
dc.date.registered	13-12-2010
dc.description.abstract	newline newlineIn todays time, information technology has emerged as a powerful tool in performing services. The travel and tourism sector is not untouched as well from these developments in information technology. And hence, travelers have been offered with an alternative apart from travel agents that is an opportunity of booking through the internet. newline newlineThe objective of the study is to find the various services offered by online travel services to its consumers and also to assess the tourists perception of these online services on factors such as gender, age, education, occupation and income of the tourist. Research study was carried out by interviewing 401 respondents through a structured questionnaire. newline newlineA literature review was done to study the previous work done by other researchers regarding tourism, online tourism, decision making in tourism to create a basis for the study. Factors which influence traveler decision making were identified as trust, convenience, site design and technological adoption, best deals and price and lastly, financial security. newline newlineIt was found that there are various services being offered by online travel service providers which attract travelers such as offers and discounts, customized packages, weekend getaways, national and international tours, deals and promocodes which slash down rates which are unbeatable. newline newlineThe study suggests that all the factors identified are interrelated and overlooking any one of the factor by the online service providers can prove to be fatal for the business. Also, it was identified that online service providers and offline travel agents both provide lucrative offers which can further be improved by combining services being provided by both these intermediaries. Further scope can be found in the developing mobile technology, the various applications that are coming up providing hospitality and tourism services at par with the internet. newline newline newline
dc.description.note
dc.format.accompanyingmaterial	CD
dc.format.dimensions	28.5 cm x 21 cm x 2.3 cm
dc.format.extent	130 pages
dc.identifier.uri	http://hdl.handle.net/10603/225756
dc.language	English
dc.publisher.institution	Department of Management Studies
dc.publisher.place	Dehradun
dc.publisher.university	Uttarakhand Technical University
dc.rights	university
dc.source.university	University
dc.subject.keyword	Online Travel Agents, Perception, Trust, Convenience, Financial Security, Technological Adoption
dc.subject.keyword	Social Sciences,Economics and Business,Management
dc.title	Tourists Perception of Online Tourism Services A Study in National Capital Region
dc.title.alternative
dc.type.degree	Ph.D.