Outcome of brand extension strategiesn in FMCG Fast Moving Consumer Goods segment-a survey of Kolkata

Simple item page
dc.contributor.guideDasgupta, Rajib
dc.coverage.spatialCommerce
dc.creator.researcherSaha, Indrani
dc.date.accessioned2017-07-27T07:26:36Z
dc.date.available2017-07-27T07:26:36Z
dc.date.awardedn.d.
dc.date.completed2014
dc.date.registeredn.d.
dc.description.abstractAbstract available
dc.description.noteData not available
dc.description.provenanceMade available in DSpace on 2017-07-27T07:26:36Z (GMT). No. of bitstreams: 16 01_title page.pdf: 105616 bytes, checksum: f1b256a516fbabe65be79fb84ec962ef (MD5) 02_preface.pdf: 484440 bytes, checksum: 69234ff8baa1734e7fd948a7cebe6dac (MD5) 03_acknowledgement.pdf: 484223 bytes, checksum: 352a61622c7427ee8ee5ccea8b5b4c01 (MD5) 04_table of content.pdf: 495650 bytes, checksum: 22cda2765ab944aa76bf4f1ca2b49043 (MD5) 05_list of table.pdf: 512195 bytes, checksum: 0fae956ae8206c11e72b0985d588d530 (MD5) 06_list of figures.pdf: 492720 bytes, checksum: b4dbdde6466d269352455245bd88c6a7 (MD5) 07_chapter 1.pdf: 743393 bytes, checksum: b5aa499f5db3af719bb9e7e3d1e15d77 (MD5) 08_chapter 2.pdf: 846163 bytes, checksum: 5a925ec1f3d3d0893eb181bc4f5bbe88 (MD5) 09_chapter 3.pdf: 799440 bytes, checksum: 8c614bd3eb0b628abc2000c0d98ffef2 (MD5) 10_chapter 4.pdf: 1717567 bytes, checksum: 6104221bc365c02d6b2821f3a25e8aae (MD5) 11_conclusions implications limitations and scope for further studies.pdf: 538311 bytes, checksum: 1f749e9e3f5d42d3309a545aeaa0f99a (MD5) 12_bibliography.pdf: 544410 bytes, checksum: 2359992b5fabcedce9dbe03fde3ea7ae (MD5) 13_annexure 1.pdf: 557563 bytes, checksum: 2e8cb3370ceec76868d1d14ac089ea6d (MD5) 14_annexure 2.pdf: 488632 bytes, checksum: 8185499481fe67ba7105d75b4ff15f94 (MD5) 15_abstract.pdf: 130769 bytes, checksum: 74f410f020bd991a3594ee02f085e3d5 (MD5) license.txt: 1837 bytes, checksum: ebde26e9c598048970cb6f8173ba5cb2 (MD5)en
dc.format.accompanyingmaterialNone
dc.format.dimensions30cm.
dc.format.extentxvii, 293p.
dc.identifier.urihttp://hdl.handle.net/10603/163663
dc.languageEnglish US
dc.publisher.institutionDepartment of Commerce
dc.publisher.placeKolkata
dc.publisher.universityUniversity of Calcutta
dc.relation274-285
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordDemographical
dc.subject.keywordEquity
dc.subject.keywordStategy
dc.subject.keywordStrategiesn
dc.subject.keywordTrajectory
dc.titleOutcome of brand extension strategiesn in FMCG Fast Moving Consumer Goods segment-a survey of Kolkata
dc.title.alternative
dc.type.degreePh.D.

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