A Study on Consumer Perception Towards Organic Food Products and It S Impact on People Health with Special Reference to Chennai City

Abstract

Abstract newline newlineAn organic food product made without pesticides and fertilizers, and does not contain genetically modified organisms (GMOs). Organic foods include fresh produce, meats, and dairy products as well as processed foods such as crackers, drinks, and frozen meals. Organic food like vegetables, fruit, eggs, milk and meat is produced without: Synthetic (human-made) pesticides, herbicides and fertilizers. Organic farmers may use natural pesticides approved for organic food production. The main aim of this study is to find the factors influencing customers to purchase organic food products and to analysis the impact on people health. The researcher used various statistical tools such as, factor analysis, T- test, Regression, ANOVA and SEM to find the result, finally it concludes the degradable factor and trust factor had the highest value to dominate the customers to purchase the organic food products. newline