A Study of Buying Behavior of Female Consumers Towards Cosmetics in Punjab

Abstract

The use of cosmetics is inevitable in today s world. Whether it is for a basic skin care regime or to go out for a special outing, the use of cosmetics has largely gained its popularity especially among women all across the world. There are several innovative and wide range of products offered for every requirement and every skin type by the cosmetic brands operating all over. Customers today have a wide range of options to select from and with the advent of social media the advertisement and marketing of these cosmetic products have helped them reach out to a larger base of customers. However, there are certain concerns that do impact the purchasing of these cosmetic products. With a huge number of brands coming into the market with the help of social media marketing and promoting organic products for skin have allowed the conventional brands to change their perspectives as well. newline