Analysis of Leadership Behaviour of Urban Women Entrepreneurs A Comprehensive Study of Selected Women Units in Cuttack and Bhubaneswar City of Odisha

Abstract

Though its 21st century, the participation of women in leadership has been low. Entrepreneurship newlinein women are increasing day by day and even push factors like family and society has been newlineimproving gradually and accepting women to join business and choose entrepreneurial world. newlineBut when leadership force comes to light, women are put a questionable position. The word newline entrepreneurial leadership has now generated a developing interest in many researchers and newlinescholars to study but still it is in a beginning stage and studies are bit of judgmental. The newlinemethods and parameters are very uncommon to find out in the list of investigation. This thesis newlinehave wandered off into a new direction of study of the parameters of leadership behaviour on newlinewomen entrepreneurs, mostly the urban ones. The business women of rural sector are newlinecontinuously studied by the various researchers. Very less importance is given to the urban newlinesectors of women entrepreneurs. The researcher has studied about the parameters of leadership newlinebehaviour which are risk taking, moral virtues, trust, training and prudence with the demographic newlinevariables of women entrepreneurs. The area of study was Bhubaneswar and Cuttack, combining newlinecalled as the twin cities and has been declared urban sector. The statistical tools as chi square newlinetest, ANOVA, standard deviation and t-test has been used to study the primary data of the newlineresearch work and case studies has been studied for the secondary data. The sample or data has newlinebeen collected in two methods, questionnaire and interview method. Interview method was used newlineto study closely about the leadership behaviour of the business women and to implement while newlinewriting case studies of the research. Questionnaire was solely used for the collection of the newlineprimary data. Around 500 samples were collected and only 383 samples were taken into account newlinedepending on the fill up of the main areas of the questionnaire. Responses were summarized and newlineput into tested through SPSS and EXCEL.