Something entertaining something non spam the role of branded content marketing on consumer brand relationship

dc.contributor.guide	Jain, Varsha
dc.coverage.spatial
dc.creator.researcher	Bezbaruah, Subhalakshmi
dc.date.accessioned	2026-02-04T10:29:20Z
dc.date.available	2026-02-04T10:29:20Z
dc.date.awarded	2022
dc.date.completed	2022
dc.date.registered	2017
dc.description.abstract	newline
dc.description.note	ref., app.
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	29 cm X 21 cm
dc.identifier.researcherid
dc.identifier.uri	http://hdl.handle.net/10603/692443
dc.language	English
dc.publisher.institution	Fellow Programme in Management
dc.publisher.place	Ahmedabad
dc.publisher.university	MICA, Ahmedabad
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Brand management
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Marketing
dc.subject.keyword	Promotion and marketing communications
dc.subject.keyword	Social Sciences
dc.title	Something entertaining something non spam the role of branded content marketing on consumer brand relationship
dc.title.alternative
dc.type.degree	Ph.D.