Evaluation of effectiveness of marketing communications mix tools in pharma industry

dc.contributor.guide	Jain, Rajnish
dc.coverage.spatial	Management
dc.creator.researcher	Kapoor, Kapeel
dc.date.accessioned	2019-04-10T04:57:52Z
dc.date.available	2019-04-10T04:57:52Z
dc.date.awarded	n.d.
dc.date.completed	2012
dc.date.registered	n.d.
dc.description.abstract	Abstract not available
dc.description.note	Data not available
dc.format.accompanyingmaterial	None
dc.format.dimensions	29cm.
dc.format.extent	xiv, 229p.
dc.identifier.uri	http://hdl.handle.net/10603/237921
dc.language	English
dc.publisher.institution	Institute of Management Studies
dc.publisher.place	Indore
dc.publisher.university	Devi Ahilya Vishwavidyalaya
dc.relation	221-229
dc.rights	university
dc.source.university	University
dc.subject.keyword	Journaladvertising
dc.subject.keyword	Marketingcommunications
dc.subject.keyword	Pharmaindustry
dc.title	Evaluation of effectiveness of marketing communications mix tools in pharma industry
dc.title.alternative
dc.type.degree	Ph.D.