Influence of advertisement on consumer Perception with special reference to mobile Phones in chennai city

dc.contributor.guide	Panneerselvam, S
dc.coverage.spatial
dc.creator.researcher	Naresh, S
dc.date.accessioned	2016-02-11T06:42:43Z
dc.date.available	2016-02-11T06:42:43Z
dc.date.awarded	n.d
dc.date.completed	July 2014
dc.date.registered	n.d
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	vii, 241p.
dc.identifier.uri	http://hdl.handle.net/10603/72682
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Tirunelveli
dc.publisher.university	Manonmaniam Sundaranar University
dc.relation	249
dc.rights	university
dc.source.university	University
dc.subject.keyword	Advertisement
dc.subject.keyword	Consumer
dc.subject.keyword	Economic
dc.subject.keyword	Mobile
dc.title	Influence of advertisement on consumer Perception with special reference to mobile Phones in chennai city
dc.title.alternative
dc.type.degree	Ph.D.