A Study of Tourism Destination Competitiveness in Rajasthan and Its Influence on the Travel Preference of Japanese Tourists

Abstract

Tourism has a vital role in world peace and economic development at present. In newlineIndia it is one of the most successful Industry which directly supporting to GDP of country. newline The declaration of Tourism as an Industry is a milestone in the journey of Tourism newlineDevelopment at national level as well at state level. Tourism is supporting in progressive newlinestrategy for fast and meaningful social and economic transformation of regions. So, it is newlinerequirement of time to modernise the tourism industry on the basis of philosophies and newlinepractices of modern tourism. The various Public and non-public Institutions have made a newlinesubstantial contribution to the acceleration of the tourism development process in state. This newlineprocess has now become more significant and responsive to public s requirements than earlier newlineprocess of growth. Moreover, there has been a sound growth in development of ethos and also newlineof socio-economic awareness among the individuals. newline Rajasthan as a tourism destination have huge opportunity and rich prospects to newlineattract both foreign and domestic tourists in a good number. The Income from tourism can be newlineused for development of local handicrafts, infrastructure and other required places of the state. newlineSo it is necessary to scientifically study the Rajasthan as a Tourism destination, and evaluation newlineof existing intuitions functions, powers, availability of tourism products, and achievements newlineand to find issues and effective strategies for future growth from various approaches. Hence, newlinethe present study is done on state of Rajasthan from tourist-centric approach. newline In the present study an attempt has been made to evaluate the competitiveness of newlinethe Rajasthan as a Tourism destination and Japanese tourist s arrival in state. The entire work newlinehas been divided into seven chapters. The First chapter deals with an overview of state and newlinebackground of the study. The Second chapter throws an ample light on available review of newlineliterature related to Rajasthan, Tourists satisfaction and Japanese tourists.