Effects of Celebrity Endorsement on Consumer Product Evaluation In Attitude Formation

dc.contributor.guide	Mohan, Bijuna C
dc.coverage.spatial
dc.creator.researcher	Deshbhag, Raksha R
dc.date.accessioned	2022-12-22T04:45:40Z
dc.date.available	2022-12-22T04:45:40Z
dc.date.awarded	2022
dc.date.completed	2022
dc.date.registered
dc.description.abstract	Available newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/429761
dc.language	English
dc.publisher.institution	School of Management
dc.publisher.place	Mangaluru
dc.publisher.university	National Institute of Technology Karnataka
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Effects of Celebrity Endorsement on Consumer Product Evaluation In Attitude Formation
dc.title.alternative
dc.type.degree	Ph.D.