Environmental sustainability in tourism developing green service transportation initiatives in karnataka

Abstract

Environmental sustainability in transportation aims to decrease carbon emissions and preserve resources, while ensuring that the rise of tourism is in harmony with ecological preservation. Adopting sustainable mobility in ecotourism destinations entails utilizing renewable energy sources and enhancing green transport systems, thereby benefiting both environmental preservation and visitor contentment. This study investigates the dynamics of green transportation practices within the context of ecotourism destinations, focusing on Karnataka, India. Employing a mixed-methods approach, the research combines quantitative surveys with newlinequalitative interviews of tourism logistics service providers. Through exploratory factor analysis, the study identifies key factors influencing green initiatives, drivers, and challenges faced by tourism logistics service providers. Hypothesis testing and path analysis affirm the relationships among internal initiatives, external drivers, challenges, and environmental sustainability newlineperception. The qualitative analysis extracts insights from tourism logistics service providers, tourism stakeholders revealing diverse perspectives on progress, green initiatives, challenges, and government support. The study concludes with a roadmap for sustainable tourism development, emphasizing policy formulation, feasibility assessment, stakeholder collaboration, newlineand tourist education. The implications and recommendations underscore the need for ongoing government intervention, infrastructure development, and community engagement to foster a holistic and sustainable approach to green transportation in ecotourism destinations.