Consumer evaluation of brand portfolio strategy a comparative study of branded house and house of brand Architecture among millennial consumers

dc.contributor.guide	Mustafa Khan, Bilal Anuja Pandey
dc.coverage.spatial	xiv,222p.
dc.creator.researcher	Nishant Singh
dc.date.accessioned	2023-01-11T04:56:38Z
dc.date.available	2023-01-11T04:56:38Z
dc.date.awarded	2020
dc.date.completed	2020
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	xiv,222p.
dc.identifier.uri	http://hdl.handle.net/10603/441778
dc.language	English
dc.publisher.institution	Department of Business Administration
dc.publisher.place	Aligarh
dc.publisher.university	Aligarh Muslim University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Consumer evaluation of brand portfolio strategy a comparative study of branded house and house of brand Architecture among millennial consumers
dc.title.alternative
dc.type.degree	Ph.D.