An Analytical Study of Wine Marketing by Wineries in Nashik District

Abstract

Wine is an alcoholic beverage made from fermented fruit juice, usually grapes. The newlinenatural chemical balance of grapes lets them ferment without the addition of sugars, newlineacids, enzymes, water, or other nutrients. Yeast consumes the sugars in the grapes and newlineconverts them into alcohol. There are few differences between those grapes destined for newlineeating at the table versus those intended for wine production. Throughout the world, newlinewines are made from whatever locally grown varieties and species in land area. Wine newlineproduction in India is situated in Nashik, Sangli, Solapur, Pune and Ahmednagar Districts newlineof Maharashtra and Bijapur, Nandi Hill areas of Karnataka. Nashik wine industry is the newlinecapital of Indian wine industry with reference to quality, quantity and profitability also. newlineThe present study identifies an analytical study of wine marketing by wineries in Nashik newlinedistrict, highlights the ground realities of the smaller wine firms of Dindori, Sinner, newlineNiphad and Igatpuri talukas in the district and suggests three models i.e AIDA model newlinesuggested for wine businesses, model of brand management for wine manufactures, and newlinemodel for wine B2C and B2B markets for business expansion. In addition, the study also newlinefocuses on marketing strategies adopted by wineries, promotional activities of Nashik newlinewineries. newline