Buying Behavior of Upper Income Segment Towards Consumer Goods at Shopping Malls in Delhi

Abstract

The mall culture in India begin to evolve in the year 1998-1999, which covered huge newlinespace, integrated with several attractive options including entertainment and leisure newlineactivities. newlineInterestingly most shopping malls stood close to one another in a particular area newlinewithin the city. This mall clustering led to development of fierce competition among newlinethe brands and retailers. Delhi, which is indisputably one of the heart throb centers of newlinepolitical activity has always been the breeding ground of shopping for the rich, the newlineupper class segment. During the early 2000s new and innovative malls began to newlinedevelop and dotted the Central Delhi ,West Delhi, South Delhi, later spreading to the newlinehinterland. newlineThere have been different studies on the buying behaviour of customers from various newlinecountries. And there were various studies conducted to analyze the buying interest newlineand satisfaction level among consumers in worldwide. The evaluated research and newlinestudies defined the analysis with various results because the results are varied in the newlinecountry among the consumer s interest. In our country, there are several related newlineresearches in all states but there is no study on buying behaviour of Upper Income newlineSegment Towards Consumer Goods Specifically at Shopping Malls In Delhi. To newlineaddress this gap, this research analyses the buying behaviour of Upper Income newlineSegment Towards Consumer Goods in Delhi shopping malls have been done. It also newlinestudies the expectation and satisfaction levels of customers, buying process, factors newlineaffecting the buying of consumer goods, parameters motivating the customers to buy newlineand the relationship between demographic variables and customer attitude factors. newline newline