A Study of the Impact of Financial Literacy Towards Investment Decision Among Women Professionals With Special Reference to Indore City

Abstract

Financial literacy has emerged as a critical factor influencing newlineinvestment behavior, particularly among women professionals who newlineare increasingly participating in economic activities and newlinefinancial decision-making. This study aims to examine the impact newlineof financial literacy on investment decisions among women newlineprofessionals in Indore City. In recent years, women have newlinedemonstrated growing interest in managing their finances and newlineexploring various investment avenues. However, their ability to newlinemake informed and effective investment choices often depends on newlinetheir level of financial knowledge, awareness, and understanding newlineof risk and return dynamics. newlineThe research investigates how different components of financial newlineliteracy, such as budgeting, saving, investment planning, newlineunderstanding of financial products, and risk assessment, affect newlinethe investment behavior of women professionals. The study also newlineexplores socio-economic variables, including age, income, newlineprofession, and educational background, and their correlation newlinewith financial awareness and decision-making. Primary data were newlinecollected through structured questionnaires from a sample of newlinewomen professionals working in diverse sectors within Indore newlineCity. The data were analyzed using appropriate statistical tools newlineto derive meaningful insights. newlineFindings from the study reveal a significant positive newlinerelationship between financial literacy and prudent investment newlinedecisions among women. The results highlight that women with newlinehigher financial awareness are more likely to diversify their newlineinvestments, consider long-term financial goals, and exhibit newlinegreater confidence in managing personal finances. The study newlineemphasizes the need for targeted financial education programs newlineand policy support to enhance financial literacy among women, newlinethereby promoting their active participation in financial newlinemarkets and economic empowerment. This research contributes to newlinethe growing body of knowledge on gender and finance and offers newlinevaluable implications for educators, policym