Marketing for a higher purpose The effects of cause relevance campaign type and  message framing on consumer response to cause marketing campaigns

dc.contributor.guide	Manoj Edward
dc.coverage.spatial
dc.creator.researcher	Sunitha T. R.
dc.date.accessioned	2020-02-05T04:46:31Z
dc.date.available	2020-02-05T04:46:31Z
dc.date.awarded	30/10/2019
dc.date.completed	2018
dc.date.registered	20/10/2013
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	249 p.
dc.identifier.uri	http://hdl.handle.net/10603/273828
dc.language	English
dc.publisher.institution	School of Management Studies
dc.publisher.place	Cochin
dc.publisher.university	Cochin University of Science and Technology
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Social Sciences,Economics and Business,Management
dc.title	Marketing for a higher purpose The effects of cause relevance campaign type and message framing on consumer response to cause marketing campaigns
dc.title.alternative
dc.type.degree	Ph.D.