Role of actual, ideal and ought self in emotional brand attachment: a study of selected fashion brands

dc.contributor.guide	Azam, Mohammad Khalid
dc.coverage.spatial	225p
dc.creator.researcher	Khan, Waseem Saeed
dc.date.accessioned	2025-06-18T04:39:27Z
dc.date.available	2025-06-18T04:39:27Z
dc.date.awarded	2024
dc.date.completed	2024
dc.description.abstract	newline
dc.format.accompanyingmaterial	DVD
dc.format.extent	225p
dc.identifier.uri	http://hdl.handle.net/10603/646815
dc.language	English
dc.publisher.institution	Department of Business Administration
dc.publisher.place	Aligarh
dc.publisher.university	Aligarh Muslim University
dc.relation	T13858
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Role of actual, ideal and ought self in emotional brand attachment: a study of selected fashion brands
dc.type.degree	Ph.D.