A comparative study of marketing strategies of Over The Counter OTC products of Glaxo Smithkline and Ranbaxy pharmaceuticals in Sangli and Kolhapur district

dc.contributor.guide	Kodag, Vasant B	en_US
dc.coverage.spatial	Management	en_US
dc.creator.researcher	Kanthe, Rajesh Uttam	en_US
dc.date.accessioned	2012-08-21T06:24:55Z
dc.date.available	2012-08-21T06:24:55Z
dc.date.awarded	2010	en_US
dc.date.completed	June, 2010	en_US
dc.date.issued	2012-08-21
dc.date.registered	n.d.	en_US
dc.description.abstract	None	en_US
dc.description.note	Appendix p. 277-296, Bibliography p. 297-300	en_US
dc.format.accompanyingmaterial	None	en_US
dc.format.dimensions	--	en_US
dc.format.extent	xviii, 300p.	en_US
dc.identifier.uri	http://hdl.handle.net/10603/4346
dc.language	English	en_US
dc.publisher.institution	Department of Commerce and Management	en_US
dc.publisher.place	Kolhapur	en_US
dc.publisher.university	Shivaji University	en_US
dc.relation	No. of references 61	en_US
dc.rights	university	en_US
dc.source.inflibnet	INFLIBNET	en_US
dc.subject.keyword	Marketing Strategies	en_US
dc.subject.keyword	Management	en_US
dc.subject.keyword	Sangli district	en_US
dc.subject.keyword	Kolhapur district	en_US
dc.subject.keyword	Over-The-Counter	en_US
dc.title	A comparative study of marketing strategies of Over The Counter OTC products of Glaxo Smithkline and Ranbaxy pharmaceuticals in Sangli and Kolhapur district	en_US
dc.title.alternative		en_US
dc.type.degree	Ph.D.	en_US