A Study of Consumer s Attitude Towards Eco Friendly FMCG Products With Reference To Chhattisgarh

Abstract

This thesis investigates the consumer attitude towards eco-friendly Fast-Moving Consumer Goods (FMCG) products in major cities of Chhattisgarh (C.G.). The increasing awareness of environmental issues has led to a surge in demand for sustainable and eco-friendly products across various sectors, including FMCG. Understanding consumer attitudes towards eco- friendly FMCG products is essential for businesses and policymakers to formulate effective strategies for sustainable consumption patterns. newlineThe research employs a mixed-methods approach, incorporating both quantitative surveys and qualitative interviews. The quantitative aspect involves the distribution of structured questionnaires among consumers in major cities of Chhattisgarh to gather data on their awareness, perception, and purchasing behavior regarding eco-friendly FMCG products. Meanwhile, qualitative interviews with a select group of participants provide deeper insights into the underlying motivations and attitudes driving consumer choices. newlineKey factors influencing consumer attitudes, such as environmental consciousness, product attributes, price sensitivity, and availability, are analyzed. Additionally, socio-demographic variables such as age, income, and education level are examined to understand their impact on consumer preferences for eco-friendly FMCG products. newlineThe findings of this study contribute to the existing literature on consumer behavior and sustainability by offering insights specific to the Chhattisgarh region. Practical implications of the research findings are discussed, including recommendations for FMCG companies to develop marketing strategies that align with consumer values and preferences for eco-friendly products. Moreover, the study provides recommendations for policymakers to promote sustainable consumption practices and create an enabling environment for eco-friendly FMCG products in Chhattisgarh. newlineIn conclusion, this thesis aims to enhance understanding of consumer attitudes towards eco- friendly FMCG products in Chhattisgarh and